Episode #8: Part-Time Integration

Published: January 14, 2020

https://youtu.be/f0Pi73gBtO4

Show Notes:

Speaker 1: (00:00)
Hey, welcome back innovators to episode number eight part-time integration.

Speaker 2: (00:07)
Leonardo da Vinci once said that simplicity is the ultimate sophistication and I agree. You see the problem with the way that most consulting groups approach medical integration is anything but simple. In fact, it's the exact opposite. It's expensive, it's complicated and quite frankly it's exhausting. Enough is enough. There are far too many amazing integrated clinics that are struggling. Well, I'm on a mission to change that. What I've come to find from over five years working with integrative practices is that simplicity really is the secret. The old saying of less is more is true. Through a streamlined approach, I was able to create multiple successful seven figure integrated clinics and now I'm going to show you how you can do the same. Join me as I share with you the secrets to successful medical integration and practice growth. Join me on a journey to greater sophistication through innovation. I'm Dr. Andrew Wells and welcome to the simplified integration podcast.

Speaker 1: (01:05)
Hey, what's going on doc? So I always wondered, is it possible to do medical integration part time? And the reason I wanted to know that is because if you, if you've listened to me and follow me for a while, you probably know that I'm not a big fan at all of conventional integration for a lot of different reasons. It's complicated, it's risky, it's high overhead. That business model is quite frankly dead. Uh, I know a lot of groups are still selling it and promoting it like it's the greatest thing since sliced bread and it's gonna save healthcare somehow. But that's really not the reality. So my question was, is it, is it possible to do integration on a part time or a small scale? So what I did was I set up an office kind of as a proof of a, um, what do you call it?

Speaker 1: (01:43)
A proof of concept. So I went into another state in nearby state, um, and I opened a practice from the ground up. So this was like a, and it was a regenerative medicine practice. So there were no existing patients. This was a brand new clinic and I wanted to see like if we could do it part time, if it could be run remotely and if, if it could be run truly, truly part time. And so what we did was we opened up this office and we, the office was only open four days per month. That's it. So four days per month. So what we would do is we would do, I'll do a couple seminars on a Tuesday and then on Wednesday, Thursday and Friday of that week, we would do consultations, exams and all the therapies. And so, uh, so here are the results. We were, the first three months we did about $140,000 in revenue.

Speaker 1: (02:28)
That was all cash, zero insurance. Um, and we saw a total of 18 patients, which, uh, equated to a little less than $8,000 in revenue per patient. And we did that on a $2,500 per month ad budget. So that was, that was a result. Now, the reason we did it out of state was because we were already working in our area. So we knew we could do it in our area. But I wanted to see if we could do it actually like cause it forced us to make it run part time cause we couldn't physically be there to run the practice and lo and it worked. And so yes you can run integration in a part time fashion but here's the secret is that you have to cut out all the fluff and all the BS. So all we did was focus in on regenerative medicine, which is a cash therapy.

Speaker 1: (03:11)
So it cut out all the insurance, all like the little like ancillary therapies that you have patients do just to like readjust it, increase your insurance reimbursement. We were able to run our staff part-time so our nurse practitioner only worked like a few hours per week cause we only had a couple of patients for her to see. So everything was part time. It was a very low overhead, very low risk, didn't require a lot of risks like overhead and risk and complicated care plans and things on our part. It was um, you know, we saw the patient if they're a candidate, we did an exam diagnosis, they had their injection and that was it. Now, um, that's not an ideal way to run a practice in my opinion, but this is kind of a, a test run for us and we've found out that it actually works.

Speaker 1: (03:51)
So the reason I wanted to do that was not only to see if we could do it, but also how we could apply this to your practice and your office. So can you run something like a side business or a side therapy in your office? Part time. And the reason I think that's so important is because too often chiropractors will add a therapy or a protocol or a procedure to their office and it totally derails what they're already doing. And it sidetracks them from their core business, which is being a chiropractor. This is a huge, huge issue with the conventional integrated model is doctors take on this business model and all of a sudden it's so all consuming and so complicated to run that doctors very quickly find themselves in over their head, uh, because of the, just the complications that come with integration. So what if there is a way to cut all that crap out and condense it into a way that works for your patients, that works for you and financially make sense?

Speaker 1: (04:42)
And that's exactly what we did. We proved that that's possible. So you can take something like regenerative medicine, run it four days out of the month, still be profitable, still help patients, but without it creating distractions and clutter and um, and headaches for, for chiropractors. And so, uh, I just want to show you this podcast that that is possible. You can do it. Some of the most successful doctors that I know are running their business and that exact same way they had this sort of what I call a side hustle that compliments all the work that they're doing, complements their revenue. And it makes her a really smart, um, and scalable business model. So, uh, this is a really short podcast episode, but I hope you found this helpful. I hope you find this concept of part time integration helpful and maybe you can see yourself doing this sometime in the future. So a doc, hope you have a great day. Talk to you soon. Bye. Bye.

Speaker 2: (05:31)
Hey innovators. Thanks for listening to the simplified integration podcast. Fact that you're listening tells me that you're like me, someone who loves simplicity and the truth is those who embrace Implicity are some of the greatest innovators. So hope you got a ton of value from what we covered on today's episode. Be sure to subscribe and share with other docs that you feel could benefit from greater sophistication through simplification and innovation. If you've got questions that you'd like answered on this podcast or you've got specific topics that you'd like me to discuss, just shoot me an email at info@simplifiedintegration.com that's info@simplifiedintegration.com.

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