Episode #3: The #1 Thing All Chiropractors Should Implement

Published: December 13, 2019


Show Notes:

Speaker 1: (00:00)
Hello and welcome back innovators to the simplified integration podcast. This is episode number three. The one thing all Chiros should implement in their office,

Speaker 2: (00:13)
Leonardo da Vinci once said that simplicity is the ultimate sophistication and I agree. You see the problem with the way that most consulting groups approach medical integration is anything but simple. In fact, it's the exact opposite. It's expensive, it's complicated and quite frankly it's exhausting. Enough is enough. There are far too many amazing integrated clinics that are struggling. Well, I'm on a mission to change that. What I've come to find from over five years working with integrated practices is that simplicity really is the secret. The old saying of less is more is true. Through a streamlined approach, I was able to create multiple successful seven figure integrated clinics and now I'm going to show you how you can do the same. Join me as I share with you the secrets to successful medical integration and practice growth. Join me on a journey to greater sophistication through innovation. I'm Dr. Andrew Wells and welcome to the simplified integration podcast. Now this is [inaudible] is

Speaker 1: (01:08)
also a part of a five part series of the seven figure shortcut. And the idea behind this first five episodes is to provide you a ton of actionable content so that you can get up to a seven figure business, uh, very shortly and under 90 days. And I'm gonna show you exactly how I did that and how you can implement these things into your practice. So the, the reason I wanted to do this episode, the number one thing all Kairos should implement stems from this, this a tragedy that had in my car accident and being in the hospital. And the one question I have for you is, and this is the same question I had to ask myself, aside from chiropractic, if there is one thing that you could implement in your practice, like one therapy, one protocol throws one thing other than chiropractic that you could add, what would that thing be?

Speaker 1: (01:56)
And want you to think about that for a minute. So as chiropractors, this is maybe a blessing or a curse, but because of the scope of our practice, there are so many different things that you can and chiropractors do implement in their practice. So you have your chiropractic office, you have maybe you could add physical therapy, functional medicine, decompression, weight loss, uh, integration, STEM cell therapy. Like there's all these different things you could add to your practice. And some chiropractors add all these things to their practice and it just kinda drowns them. But if you had one thing to choose from, what would that thing be? And so, uh, before now I, I'm a really big advocate and proponent of regenerative medicine for a few different reasons. And so let me explain why. And one thing I want to address, and I usually don't talk about this, but sometimes chiropractors are kind of split.

Speaker 1: (02:45)
They're like, well, regenerative medicine is a medical procedure. And either they think chiropractors should not be doing that. It's unethical. It's, it's anti chiropractic. Um, they think that way. I used to think that way. I used to be a really like, like straight chiropractor. If it had to do with medical, if it came out of a needle, like I wanted nothing to do with that. But in today's day and age and with the technology we have with cellular medicine, it's a completely different ballgame. Now I know I'm not going to convince some of like the staunch chiropractors that like even what even talk about nutrition in their office. So, but listen, like most chiropractors out there are at least a little bit open minded to even have this discussion. So here's, here's my stance on regenerative medicine. So this is used for patients, by the way, with it, you don't know what it's used for.

Speaker 1: (03:34)
Um, and what it is. Regenerative medicine is a, it can be an injection, it can be [inaudible] therapy, but it's an, it's using growth factors and cells that help speed up the repair and healing process in the body. So for example, this is not a drug, it's, it's using cells, human cells to help your body repair itself faster. So, for example, you would use this for a patient who came in and has bone on bone degeneration on their knee or somebody who's lost the, uh, the joint space and their shoulder or has a rotator cuff tear. You can use it for hip patients, uh, degenerative changes in the spine, the neck and the lower back. So lots of different applications for arthritis. And that's like 99, 95% of what, what it's used for in medicine. So let's say you have a patient that comes in and they have a worn out knee.

Speaker 1: (04:22)
Now, if so, let's say they've lost most of the cartilage in their knee, what can you realistically do for that patient? Maybe try some decompression therapy that might give them some relief for a period of time, but it's certainly not going to repair a regrow tissue in their body. Um, you can try adjusting them, but because they have lost the cartilage, that's not going to grow back, right? You know that it's your, your knee doesn't have much of a, uh, of a blood supply. Um, realistically what's going to happen is the patient's gonna get frustrated in your office and they're going to be either referred out or they're going to go on their own to their primary care doctor who's gonna refer them to their orthopedic doctor. And at the orthopedic office, they're going to get three things. They're going to get anti-inflammatory medication, they're going to get cortisone injections, and they're going to be referred to or scheduled for or referred out for at some point in time.

Speaker 1: (05:09)
A joint replacement or invasive surgery. Those are your three options. It's a medication, steroid injections, joint replacement, and having dealt with, uh, thousands and thousands of patients, I know the protocols, that's what they're doing outside of your office. So unless they have an alternative, that's what they're gonna do. So the question then becomes like, what are there any other options? And there's a massive growing field called regenerative medicine that has offering options for these types of patients, like real options that work that are very well researched, that gives your chiropractic patients a choice. Other than those three things. For example, I had a torn meniscus in my left knee. Uh, being a runner and working out and doing my CrossFit type workouts, I damaged my knee. Now I wasn't gonna go through cortisone shots. I know better than that. I didn't want to have to have surgery.

Speaker 1: (05:58)
Uh, and so regenerative medicine was an option for me. I had an injection, uh, and within a couple of weeks the problem was completely gone and I can S I can use my knee like it doesn't hurt anymore. I can run on it. I can work out on it. Like it's completely fixed. Through regenerative medicine, chiropractic wouldn't have done that. Nutrition would not have done that. Essential oils are not going to fix that problem. I'm sorry. You can't rub lavender oil on your knee and hope that's going to repair itself. So we now finally have the tools to be able to fix these kinds of problems in a way that also makes sense and is congruent with chiropractic. So, and here's the, here's the reason guys. It's not, it is not an outside in approach. Yes. We're injecting something from the outside in. I understand that, but it's giving your body all the necessary ingredients to fix itself.

Speaker 1: (06:44)
You could make the same argument that nutrition does the same thing. And I know very few doctors who are against nutrition. So if you look at it like sometimes people have a tough time getting around the needle part and the injection part. So my question for those doctors is this, if you had regenerative medicine in a capsule form and you could ingest it, that would fix a joint, a knee, a hip or back, would that be okay with you philosophically? If that's okay, then it should also be okay if you could inject it or rub a cream on, right? It's not the, it's not the the delivery method, it's what it's actually doing in your body. And this is why I never had any kind of like hang up or qualms about regenerative medicine because it is an inside out approach. It's using human cells, sometimes your own cells to fix your body from the inside out.

Speaker 1: (07:28)
What could be more chiropractic than that? And funny men, it makes sense to the medical doctors, but sometimes chiropractors have a hangup. So, um, this is really, um, it's a really kinda cool time in medicine where there's this crossover, this bridge between medicine and chiropractic, which I think is always a benefit to your patients and our communities. Right? So the question then becomes, if it doesn't harm the patient, which by the way, there very few known side effects to regenerative medicine other than just having some swelling at the injection site. It doesn't harm the patient. It's beneficial, it's well-researched, it's profitable. So the question then becomes, who's going to do this procedure in your community? Is it going to be the orthopedic doctor or is it going to be you? And I can promise you I've helped so many doctors with this chiropractors are so much better equipped to handle this type of therapy.

Speaker 1: (08:18)
Then the medical doctors, they fumble, they mess it up. They're not good at the sales process. Chiropractor's are so much better at selling. Uh, you know, I don't want to call it like selling like your, your used car salesman. You were better at selling care. And educating patients and getting them to take action on their health. So that's why I think chiropractors are really well suited. So that is my rant on the philosophy of regenerative medicine. You may agree with me, you may totally disagree with me. That's okay. But that's my stance. And then, so back to the initial question. If you had one therapy that you could offer, what would that therapy be? And I think that regenerative medicine is the best therapy, uh, for a number of reasons. But there is kind of like three categories that I go through when determining if something is appropriate to add to your office.

Speaker 1: (09:03)
So the first thing, there's three things. Is it legal, does it help the patient? And is it profitable? So I want to start with the legal part first. So is it legal to do STEM cell therapy or regenerative medicine in a chiropractic office? Yes and no. So, so the question I get is, well, how do you know, how do you run this through your chiropractic office? You don't? So the way this works is you set up a, a medical entity. So it's a medical office that shares space typically with your chiropractic office. So in this medical entity, you have a medical doctor, typically a nurse practitioner, and your patients go through the medical entity completely separate from your chiropractic business. That doesn't mean that you can't do the marketing or run the administration or help with the advertising and you can do those things. But all the patients are run through medical staff.

Speaker 1: (09:47)
So your nurse practitioner is doing the diagnosis, uh, they're recommending regenerative therapy, inappropriate cases, and they're doing the actual injections. So it's completely separate. There's no crossover, there's no worry about, um, scope of a scope of practice because it's not being run through your chiropractic office. That's how every chiropractor, for the most part, runs their regenerative medicine program. So if you're interested in that, that's something I can like, how do you set up like that legal entity? It's relatively simple. I can help you with that process. I've done lots of it. I'm pretty easy to do each state. If you're ever going to do this. By the way, here's my disclaimer. If you ever decide to set up a regenerative medicine clinic, please, please, please, please hire an attorney to help you because every state has different laws and you want to make sure that you do it properly.

Speaker 1: (10:31)
Sorry, so we covered the legal part. Is it legal? Yes. Asterix. Make sure you do it the right way. A criteria number two and adding a new service. It does it help the patient that's so important. And you should always lead with that, right? Is it, is it beneficial to the patient? So, um, regenerative medicine is not new. It's been around for like 50 years. However, the technology is, especially in the last five years is, is just skyrocketing. We have a much better understanding of how regenerative medicine works, uh, how to make it, um, impactful. And also, um, it's become a lot less expensive. It used to be like 40, 50, 60,000 bucks if you wanted to have this done. That's why like the only people you ever heard of having it done where like the professional athletes and celebrities who would go overseas to have this, these procedures done.

Speaker 1: (11:16)
But now there's a lot of focus on this therapy. It's a, it's a, it's an incredibly fast growing therapy because number one, it works, but there's a huge, huge, huge demand for it. Patients are looking for alternatives to drugs and surgery. So chiropractors are so well suited to handle this type of therapy. And you can go on Putin pub, med.com, um, all kinds of go on any research site. And if you're curious about the research and if uh, efficacy behind regenerative medicine, uh, there's tons and tons of research articles showing that it is, it is an effective therapy. In fact, um, somebody, I get this from doctors like yeah, I'm kind of waiting to see like if this is beneficial to the patient, like you already missed the boat dock. Cause like if you go to almost every hospital, every teaching institution around the country and even like the world now they're doing regenerative medicine.

Speaker 1: (12:06)
So it's not like that's kind of like an old thing, like a kind of waiting to see if the technology is there. It is there, it's happening. It's a real, real thing. And then number three, so this is the last thing, uh, this is really important too, is, is it profitable? And when I say profitable, there's lots of different categories, right? There's a, you have to think about, um, your value for your time, your value for the patients, value for money. Are you, is it profitable for you and your clinic? So lots of different things to think about there. And of all the things that I've tried in my office, like weight loss and decompression and functional medicine and, um, like nutritional programs, all of these different things that we've tried, nothing, nothing has been more profitable than regenerative medicine. So the year in the years that we've been doing this, it's very rare.

Speaker 1: (12:54)
When we went under $30,000 in collections, in a typical month, we'd collect, you know, 30, 40, 50. We even had months where we collected six figures a month in just regenerative medicine. So it's a very, very profitable therapy. Um, it's simple to add to your office. And the, here's the other thing is that this was maybe the money part is important, right? Everybody wants to be profitable. Sure. But it's not the most important thing. If it, for example, if it, if, let's say you could bring in $50,000 a month to your practice, but it required you work 80 hours a week, would it be worth it? Some would say yes. Some would say no. I say no. Right? It has to be worth it for your time and the night. Here's the beauty about regenerative medicine. It's a one time, maybe two, three visit therapy for the patients.

Speaker 1: (13:38)
So they come in, they're paying you five to $7,000 per injection. They have the injection and then they leave. That's it. Some stick around for chiropractic care. But what my point is that you've delivered five to $7,000 worth of care in one injection. So from a time perspective, it's saving you a massive amount of time for how much money you're collecting. So think of it this way. If a chiropractic patient came in and said, here's $5,000 I want $5,000 worth of chiropractic care would be awesome. Right? Timber really happens. But like how long would that take you to deliver $5,000 worth of chiropractic care? It would take you forever, right? To get long time with regenerative medicine. It takes you a really short amount of time, like you know, one visit typically per patient. So all right docs. So there you have it. Those are the reasons why I think regenerative medicine is the number one thing that chiropractor should implement in their office.

Speaker 1: (14:32)
Make sure that has done legally and also it's, you know, it's great for the patient and it's also good for your time, profitability, your money profitability. And I hope you find this a blessing and I really hope that you can implement this and make the next year and the year after that, some of the best years in your practice yet. So thanks for joining me. I'm looking forward joining you on the next episode, which is the fourth part of a five part series called the seven figure shortcut. You don't want to miss out on that. Great to have you on here, doc, and we'll talk to you next time. Have a wonderful day. Bye.

Speaker 2: (15:04)
Hey, innovators. Thanks for listening to the simplified integration podcast. Fact that you're listening tells me that you're like me, someone who loves simplicity and the truth is those who embrace Implicity are some of the greatest innovators, so hope you got a ton of value from what we covered on today's episode. Be sure to subscribe and share with other docs that you feel could benefit from greater sophistication through simplification and innovation. If you've got specific questions that you'd like answered on this podcast or you've got specific topics that you'd like me to discuss, just shoot me an email at info@simplifiedintegration.com that's info@simplifiedintegration.com.

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