Episode #19: What Bruce Lee Can Teach You About Integration

Published: March 31, 2020

https://youtu.be/nqO1nmpzIoM

Show Notes:

Speaker 1: (00:00)
Welcome to the simplified integration podcast. My name is Dr. Andrew Wells. This is episode number 19 what Bruce Lee can teach you about integration.

Speaker 2: (00:11)
Leonardo da Vinci once said that simplicity is the ultimate sophistication and I agree. You see the problem with the way that most consulting groups approach medical integration is anything but simple. In fact, it's the exact opposite. It's expensive, it's complicated and quite frankly it's exhausting. Enough is enough. There are far too many amazing integrated clinics that are struggling. Well, I'm on a mission to change that. What I've come to find from over five years working with integrative practices is that simplicity really is the secret. The old saying of less is more is true. Through a streamlined approach, I was able to create multiple successful seven figure integrated clinics and now I'm going to show you how you can do the same. Join me as I share with you the secrets to successful medical integration and practice growth. Join me on a journey to greater sophistication through innovation. I'm Dr. Andrew Wells and welcome to the simplified integration podcast.

Speaker 1: (01:08)
Hey, what's going on, doc? It's great to have you back. Welcome to episode number 19. So if I sound a little bit different, if you're listening to this, um, just the audio of this podcast is because I'm not in my normal podcast studio. I'm recording this during the Corona virus, a quarantine. So I'm actually, I'm practicing social distancing. I'm in the middle of a Lake, uh, on a pontoon boat, and I'm trying to take advantage of, uh, of the whole social distancing thing. So if I sound a little bit different, um, you'll know why. Uh, if you're watching this on YouTube, I know some, uh, listeners watch this on YouTube. Um, I hope you enjoy the view. This is a, a place called Lake lure North Carolina. This is one of my favorite places in the world. This is where I go to relax, um, and also occasionally work.

Speaker 1: (01:51)
So welcome to my, uh, welcome to my, uh, my fun spot. So I want to, um, you know, this is a really weird time. Again, if you're listening to this, uh, this is recorded during the, the whole Corona virus or coven 19 outbreak. And there are a lot of doctors who are panicking. They're uncertain about their practices, uncertain about their future. Um, there's a lot of economic uncertainty for everybody right now. And, um, this, this keeps bringing me back to this concept I've talked about before. Um, which is, uh, this quote, it's actually a quote from Bruce Lee and I want to read you the quote and I want to just go over how this applies to all of us today. So, uh, Bruce Lee says to be like water. He says, empty your mind. Be formless, shapeless, like water. Now you put water in a cup, it becomes a cup.

Speaker 1: (02:41)
You put water in a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot. Now water can flow or it can crash. Be water. My friend and I love this quote, uh, simply because of, I think it really applies to at least my interpretation of is applies to adaptability and perseverance. And we really need a whole lot of that right now. And I think in, in our, in our profession, chiropractors in general are really, really good at this. So, for example, if you look back in the 1980s, which docs call if you're practicing the 80s, I wasn't, but docs called it the Mercedes eighties, where insurance would pay for everything. You could bill 60, 70, 80 vis 80 visits to insurance, no questions asked, very little documentation. And that was sort of like easy going for chiropractors. It was like the golden years is, is uh, I've heard it described that's not true anymore.

Speaker 1: (03:35)
And as most of you know, chiropractic insurance benefits aren't that great anymore. In fact, most practices you can't rely on insurance. So that change in our profession has caused us to, to branch out and do a lot of other things. And chiropractor is typically are the leaders when it comes to things like regenerative medicine or functional medicine or weight loss or the wellness type practice. I think we're really, really good at being adaptable. And, uh, what, what spurred this, um, this thought was, I was in the grocery store yesterday, um, like stocking up on food and supplies and all that stuff. And I passed by, um, one of those red box DVD rental, um, stands in a kiosks in the grocery store and occasionally like we might rent from that like once or twice a year if we see a movie that's not on like Netflix or Amazon or something like that.

Speaker 1: (04:24)
But I'm like, you don't see a whole lot of people renting from those anymore. And it got me thinking about like how we actually consume, uh, movies and television and TV shows today. And the big giant of course right now is Netflix and Netflix, uh, started in 1997 and they actually started, um, if you remember this as they used to, they used to mail DVDs to your house, you'd watch them and mail them back, which when that first came out, I'm like, this is ridiculous. Like, why would people do that? You could just go to blockbuster and pick up a movie and you can look at all, you know, that's, I was used to going to blockbuster to rent DVDs just like our movies, just like anybody else was used to doing. And I remember like in the early two thousands when Netflix started streaming, I think they started streaming in 2001 where you could actually go online and streaming movie just like most people do today.

Speaker 1: (05:11)
At the time that was going on, I actually had a roommate who worked at blockbuster and like super cool guy and I remember telling him like, man, have you heard about the streaming thing? He's like, yeah, I've heard all about it. I'm like, man, this is really going to start competing with blockbuster at some time. And he and what, what the, like the business journals and business magazines were saying is that eventually the streaming model is going to replace the brick and mortar stores and renting movies. And I, I, I asked my roommate what he thought about that and he's like, Oh, that's ridiculous. He goes, blockbuster is the giant. They always will be the giant and that's never going to change. And sure enough, that's changed. Like as we speak today, 2020 I don't think there are any blockbuster stores left. I think they're completely out of business.

Speaker 1: (05:55)
So maybe like one store somewhere in Oregon or something, but they're done. And blockbuster has completely taken over that, that industry because they were adaptable. And I, I remember hearing like a quote from the, uh, from the CEO of Netflix and it really innovative guy and he was obviously the disruptor in this industry, but he, he said, uh, he said, fail quickly and scale. I think he said fail, fail quickly and scale fast. And that's what Netflix did. It completely changed that. Um, uh, that whole industry. And I think there are some lessons to be learned, uh, with Netflix is adaptability that we can apply toward our chiropractic businesses and the healthcare industry in general. Now, a lot of docs right now are panicking and they're scrambling and, and the reality is, is this is going to pass. And so we don't really know when it's going to pass, but we know it is going to pass.

Speaker 1: (06:46)
This is not going to be a permanent thing and life is going to go back to normal as you know, as usual. However, I think the, the entire healthcare structure is going to change a little bit. And what I mean by that is that, you know, right now the patients aren't going to spend thousands of dollars for out-of-pocket elective services. So if you're in the business of cosmetic weight loss or anything cosmetic related, your business is going to probably suffer for a little bit if you're in the weight loss business in general. Uh, I don't, I don't see a lot of people spending a ton of money, uh, or cash on weight loss. Same thing for regenerative medicine and STEM cell therapy, which has traditionally been a cash service. Uh, those businesses are going to suffer because docs don't have the money to do the advertising and the patients don't have the money to spend on these types of services.

Speaker 1: (07:35)
And even if they do, they're going to hold onto it for now. And so what we need to do is, as a profession, as doctors is use all the resources you have to adapt to this situation. And, um, and, and right now I'm talking to a lot of my friends and a lot of my colleagues and people that I admire and look up to and respect and they're all working really hard to create the next phase in their business. And they're adapting to it. They're changing, they're learning, they're growing. I also talked to a lot of chiropractors who are scared out of their mind and it's causing them to retreat temporarily shut down their offices. They're in fear, they're in panic mode. And I think that that's not the best place to pivot your business. And so if you're listening to this, I would really encourage you to, to start reaching out to other doctors, other people, you know, ask questions, start learning new approaches, start learning new philosophies that you can add to your clinic to be more relevant this year and next year and the year after.

Speaker 1: (08:29)
And you know, while this Corona virus thing will pass, I think it will definitely leave a permanent stamp on the healthcare, uh, on healthcare world and how we practice as doctors. And so I just, uh, I wanted this message to be one of, of positivity and I want you to be encouraged by that and just know that this'll, you know, this is going to pass, but I really encourage you to start thinking about what you can do to become and stay relevant in today's environment. And um, uh, yeah, so, uh, so don't panic talk if you're listening to this, there's always a way, uh, there's always a way to grow. There's always a way to change. There's still a way to be profitable. There's still a way to see patients, but it might not be the same way that you've been doing it for the last year, five years or 10 years.

Speaker 1: (09:13)
So be like Bruce Lee, be adaptable. Be like water. Go with the flow, be open to change, be open to learning, be open to growth because on the other side of this, if you can do that on the other side of this, you're going to find yourself in a very, very good position. And I think during these times, as scary as they are, there's always good that comes out of it. If you have the right mindset, if you'd be like Bruce Lee and adapt yourself and become like water. So doc, I hope you found this encouraging. I hope you find it helpful, maybe gave you some perspective on this crazy situation that we find ourselves in. Um, but I'm here to help so if you have any questions or you need resources, I'm happy to plug you into whatever resources I have at my disposal to help you. If you are interested, shoot me an email@infoatintegrationsecrets.com and I will be happy to do whatever I can to help you, uh, during these times in this situation. So doc, be blessed. Uh, hope you have a great day and we'll talk to you soon. Bye. Bye.

Speaker 2: (10:09)
Hey innovators. Thanks for listening to the simplified integration podcast. The fact that you're listening tells me that you're like me, someone who loves simplicity and the truth is those who embrace simplicity are some of the greatest innovators. So hope you got a ton of value from what we covered on today's episode. Be sure to subscribe and share with other docs that you feel could benefit from greater sophistication through simplification and innovation. If you've got specific questions that you'd like answered on this podcast or you've got specific topics that you'd like me to discuss, just shoot me an email at info@simplifiedintegration.com that's info@simplifiedintegration.com.

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